Technology is fast growing, and it surrounds us every day. The consumers now expect to not only see digital solutions everywhere, but to interact with them. Retailers need to embrace this digital evolution. Technology is a key part of creating an immersive experience, plus it can help in calculating the ROI of your digital strategy.
Print posters are at a distinct disadvantage when compared with the new technology. They don’t emit light, so they can be difficult to see in the evening. Their colors are lifeless. They’re static, so there’s no motion, and worst of all, they can become irrelevant at a moment’s notice. Best of all, the digital posters dramatically reduce the cost associated with the manufacture and distribution of static posters. Obviously, there are up-front costs. But once you’re tied in, there’s no more printing of large-format graphics.
Next Gen digital Menu boards with 3 to 4 screens
Digital QSR menu boards
Media 2000 Systems. is a full-service solution provider of digital signage and interactive kiosk network solutions. Our comprehensive suite of products and services includes system consulting and design, content management software and interactive solutions. Our product and services have been used to power thousands of digital screens with a client base covering retail, corporate communications, hospitality, travel, government,healthcare, banking, entertainment, digital advertising and education markets.
Digital signage is a relatively new form of advertising that allows companies to use electronic screens to broadcast information, commercials, or anything else of their choosing to large amounts of people. This kind of advertisement is spreading to different venues like wild fire. From malls to restaurants to airports to post offices, digital signage is sweeping the advertising market. But where did it all start? Digital signage was used in the 1970’s in stores with VCRs and televisions to attract customers but it was always on a closed circuit and everything was pre-recorded. It wasn’t until recent years that companies were able to display high quality content that was supported by a broad band internet connection.
Digital billboards and interactive screens are relatively new. People and companies are just starting to realize the potential digital signage has. This kind of advertising could revolutionize the consumer market in the span of a few years. We have all seen the huge screens in places like Times Square and Las Vegas, but now, they are everywhere, directing you in places that you may or may not want to go. Even five years ago, this kind of advertising would have been too expensive considering LCD and Plasma screens were either experimental technology or too costly to be worth the investment.
Now, thanks to the availability of high speed internet, a large digital signage network has emerged on and around the internet. Many companies are now linked together because they use this kind of signage. These networks are now developing new strategies along with better digital signage software in order to maximize effectiveness and, ultimately, profit. Now that LCD and Plasma screens have decreased in price, they are more affordable now and the investment for businesses is more reasonable.
Digital signage facts
- Over 75 % of purchasing decisions are made in store
- Digital Signage is a proven method of increased sales
- Impulse purchases doubled
- People remain in store 5% longer
- Information retained is 37% more than standard print
- Digital Signage will be a $14bn market place by 2018
28 screen seamless video wall solutions
Digital poster boards
Retail stores today face the challenge of showrooming, a growing trend where customers visit a store to see a product and then buy it for a better price online using their smartphones or other connected devices. To promote in-store sales and combat showrooming, digital signage can be used to build a connected store providing a unique shopping experience that can attract, engage and entice customers to make purchases on the spot.
In high-traffic retail environments, retailers need to design their storefronts to attract and welcome passersby, increase in-store visits, and boost sales. Storefront digital signage provides the perfect solution for impressing, entertaining, and encouraging passersby to come inside.
In the fast-paced world of fashion, success for retailers hinges on being able to put the right item in the right style or size in the customer’s hand at the right time, a simple concept that is difficult to execute for a number of reasons. Fashion is a perishable commodity where trends change overnight, making it difficult to ultimately predict duration and demand. Ordering too much product translates into increased capital expenses that can erode a retailer’s bottom line, while ordering too little can lead to missed opportunities and lost sales. M2K in-store marketing solution can display motion graphics or still images of the latest fashion trends and make an impact on the buying decision. Time is everything in this fast paced industry to roll your inventory store wide. M2K in-store marketing solution offers zero operating cost and powerful way to increase sales and eliminate print production completely.
Dual screen poster screens are ideal for chain clothing stores, retail outlets and banks with multiple branches to enhance the in-house marketing and increase visibility. Clothing stores can use the dual screen portrait mount to display the latest styles in full motion graphic in each section and the vendors will have the opportunity to demonstrate their designs and styles without dressing the manikin. Since these screens are mounted eye level and it gets the full attention of the potential customers to see more styles and verities before they make their purchase decision. Replacing several posters on the POP displays are time consuming and labor intensive to update the information on a weekly or monthly basis, digital poster displays can instantly change information from a centralized point. Overhead reduction and print production is the biggest saving in addition to the increase of sales and visibility.