The mobilization of digital technology and a growing digital culture have changed the outdoor advertisement to the next level. In the context of the rapidly evolving commercial information sphere of our cities, various new digital display technologies are being introduced into the urban landscape: daylight compatible LED billboards, plasma screens exposed in shop windows, beamboards, information displays in public transport systems, electronic city information terminals, holographic screen projections, or dynamic and intelligent surfaces, integrated into architectural facade structures.

Companies are shifting marketing dollars to digital in hopes of reaching more consumers as the economic downturn is pummeling magazine, newspaper and television advertising. Ripple, a company that delivers local ads on flat-screen TVs in public places such as coffee shops and gyms, is a prime example of a digital ad company that helps advertisers measure their online success.

Portable KIOSK advertisement displays

Portable Digital advertisement displays are very common in major shopping malls around the country.  These displays comes with integrated WIFI media players and can be placed anywhere in the mall or any other mall location.  It’s easy to move around depends upon the location and audience.  We offer complete turnkey solution for your unique operation.  We can offer single screen and multiple screen KIOSK solution to match your specific needs.  Other features such as: Touch screens, double sided, audio, Bluetooth interactive options are available upon request.

Our WIFI solution allows the portable displays to be anywhere in the DHCP wireless network and download the content in real-time.  These displays are good for digital poster board solution for department stores to promote the designer brands and other in-store promotions.

Advantages

The big advantage of Dynamic Digital Signage over printed materials and static signs is the ability to change messages in “real time” and enable just-in-time marketing implementation. Another advantage is the unlimited content that can be posted at every display location, which is particularly valuable when space is at a premium. Display sites can also be networked together so that store managers can select target sites demographically and tailor their messages to that audience. Product and brand promotions can now be done in a more efficient manner and at a much lower cost compared with traditional ways.

In the digital signage industry, we often talk about reaching captive audiences. Researchers try to find when and where consumers will be most likely to look at digital signs and, most importantly, when and where they can be most influenced by digital signage to spend money.

Not incidentally, many of those researchers have found that consumers pay more attention to digital signage content when they are in a situation where they are waiting. The term is called “wait warping,” and it occurs when a customer perceives his wait time to be shorter because he is entertained during that period of time. It is another reason why the airport, where people wait for hours at a time for flights, is seeing such an influx of digital signage applications.

More digital signage geared toward advertising is being seen in concourses, as well as in the small commercial businesses that exist inside the airport. Retail shops, food courts, arenas, stadiums and media companies who buy advertising all are taking advantage of this outlet when it is available. All of these companies use digital signage as an alternative to the traditional static signage and backlit displays. By doing this, they have the ability to decrease the amount the costs of printing signs, play content at specific times of day and remotely control their displays, all of which increases their marketing and advertising effectiveness.

Rear Projection 3D Advertisement

The Holo Screen is a revolutionary holographic rear projection screen for Point of Sale applications in shops, window displays, airports, banks and other high-traffic areas. The transparent display allows viewers to look at - and see through - the screen.

In shop environments, the screen becomes an integral part of the in-store layout. The Holo Screen is a hologram in the form of a thin film, laminated to a transparent acrylic plate. This hologram will only respond to light rear projected from 30-35

All other light - such as sunlight and other ambient light - is ignored. The result is remarkably bright and sharp images - even in brightly-lit environments. The hologram is very selective about the direction from which it receives the light. This makes it suitable for use in the most extreme cases of ambient light, such as shop windows. The holographic film remains transparent

Easily applied to a window, this solution is flexible and portable, weighing less than 2 ounces. The Trans products can fill your display window with dynamic images while still allowing customers to see inside. The Trans products deliver bright, crisp, saturated images in a controlled light environment and are translucent when no image is being projected.

Consumers pay more attention to digital signage content when they are in a situation where they are waiting. The term is called “wait warping,” and it occurs when a customer perceives his wait time to be shorter because he is entertained during that period of time. It is another reason why the airport, where people wait for hours at a time for flights, is seeing such an influx of digital signage applications.

Video Wall Solution

Any horizontal and vertical formats of modular displays are available, supports various sources simultaneously - PC, DVI, Composite, Component, etc., and easy configuration for customer’s needs with MSCS (Multi Screen Control System), airport advertisement displays and ticket counter Identification signage.

More digital signage geared toward advertising is being seen in concourses, as well as in the small commercial businesses that exist inside the airport. Retail shops, food courts and media companies who buy advertising all are taking advantage of this outlet when it is available. All of these companies use digital signage as an alternative to the traditional static signage and backlit displays. By doing this, they have the ability to decrease the amount the costs of printing signs, play content at specific times of day and remotely control their displays, all of which increases their marketing and advertising effectiveness.

Ad buyers not only get access to an incredibly exclusive audience, they can segment that audience even further and target it geographically; ads can run across the entire network, or just in desired markets. Ads can run on a playlist or can be triggered by external stimuli (for instance, an advertiser can have different pieces of content for different weather conditions).

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Media 2000 Systems - A Systems Integration company offering Digital signage systems for Digital media networks.

Contact Media 2000 Systems about your end-to-end software solutions for creating and controlling Electronic Display Networks, whether you call it Dynamic digital signage, Narrowcasting, Hotel Communication, Kiosks, Museums, Digital In-Store Merchandising, Out-of-Home Media Networks, Place-based Advertising, Display Marketing, Retail Digital Media Networks, Datacasting, Electronic Billboards, and more..